Harvard Business Review

JULY 31, 2018

AutoEmotive , Affectiva’s Automotive AI , and Ford are racing to get emotional car software market-ready to detect human emotions such as anger or lack of attention, and then take control over or stop the vehicle, preventing accidents or acts of road rage.

Self-aware 8

Self-aware Analysis Brand Automotive 8

Harvard Business Review

JULY 11, 2011

Many salespeople feel little loyalty to the company they sell for, as money becomes the primary basis for their relationship with their employer. In the early 1990s, Sears paid the employees of its automotive repair division a commission on the parts and services they sold to customers. Consider several examples. •

Incentives 13

Incentives Short-term Long-term Automotive 13

Harvard Business Review

NOVEMBER 23, 2016

To figure out how to effectively integrate software robots and digitization, executives can take some cues from the automotive industry. Actively drive customer adoption by adjusting your pricing and loyalty incentives to encourage early adopters, while simultaneously having your own employees co-service them with the same tools.

Early Adopters 8

Early Adopters Short-term Long-term Compliance 8

Harvard Business Review

DECEMBER 29, 2016

But what about the ordinary engineers, managers, and employees who designed cars to cheat automotive pollution controls or set up bank accounts without customers’ permission? Some of these activities included inherent conflicts of interest; others simply caused leaders to have to act counter to their values (loyalty, for example).

Ethics 11

Ethics Company Emotional Intelligence Short-term 11

Harvard Business Review

AUGUST 15, 2016

“For every dollar spent on employee feedback, companies spend hundreds of dollars on customer feedback,” said Troy Stevenson, former vice president of customer loyalty at eBay, in a recent interview. automotive, financial services, retail, telecomm, and hospitality sectors. Insight Center. Measuring Marketing Insights.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

DECEMBER 17, 2014

To assess such risks to your business, consider the following six questions: Is customer loyalty decreasing? To do that requires a careful scan of the classic early-warning signs of disruptive change that may herald tougher times ahead. Are venture capitalists making significant and lasting investments in your industry?

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Strategy Driven

OCTOBER 12, 2017

From the automotive industry to construction and even medicine, it seems like there isn’t a single industry that 3D printing is failing to revolutionize. Retailers especially find that they can use apps not just to facilitate transactions but to promote brand awareness and incentivize customer loyalty.

Technology 50

Technology Retail Industry Automotive 50

Harvard Business Review

NOVEMBER 25, 2013

It’s the CMO’s job to make sure that metrics reflecting the health and value of the customer base –net present value, lifetime value, return on loyalty, cost per acquisition – get on the balance sheet.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 31, 2012

Apex Automotive was a Taiwanese company that might generously be termed third tier. "But we play in the real world. We can't be afraid to mix it up with a big Chinese customer like Blue Sky. Remember, before we had this deal, we had no one.". "We We had Apex.". Lin scoffed. He had led a team that created several prototypes for Apex.

Case Study 8

Case Study Technology Tacit Knowledge Engineering 8

Harvard Business Review

JANUARY 22, 2014

Let us explain this shift and how it shakes long-held beliefs about three concepts in marketing: brand, loyalty, and positioning. Many marketers still believe in the power of consumer loyalty and the great profitability of even a small increase in the number of consumers declaring themselves “loyal.” Of course not. Positioning.

Marketing 8

Marketing Loyalty Brand Automotive 8

Harvard Business Review

OCTOBER 26, 2016

Despite the recall, they indicated they would have no problem buying another Toyota in the future and considered it one of the most reliable automotive brands. Given strong customer satisfaction with the Note line, plus loyalty to other Samsung products, this customer base will put the Note 7 fiasco behind it quite quickly.

Long-term 8

Long-term Crisis Brand Automotive 8

Harvard Business Review

DECEMBER 18, 2017

These data sources spanned numerous systems—like the membership program, ticketing system, online store, and mobile apps that enable fans to gain loyalty points—and wrangling the data into one platform was a key creative and technical challenge. Ignite your fan engagement and apply those learnings across your business.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JUNE 12, 2013

Samsung is trying to build brand awareness and interest, increase customer satisfaction, and deepen loyalty and retention. Automotive (car quotes, loans). But for certain kinds of advertisers, those objectives don''t matter at all, or matter far less than conversions. They include: Financial services (i.e., credit cards).

Advertising 8

Advertising Call Center Brand Telecommunications 8

Harvard Business Review

JULY 24, 2013

Cities live or die as economic entities, and Detroit''s economy of course grew up around its automotive entrepreneurs. The result was a city governing class clueless about and to a certain extent disdainful of economic reality and a regional economic elite with few ties and little loyalty to the region''s main city.

Gilbert 8

Gilbert Venture Capitalist Class Entrepreneur 8