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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. But the bottom line is whatever that person has read is an insight into his or her thought process. Find that out and you will find out if you have a good person or not.

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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. They are best positioned to spot and understand emerging trends, build strong bonds with customers, and distill new opportunities into real action.