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How To Get Started With Digital Transformation

The Horizons Tracker

Digitally maturing companies, in particular, are developing their digital talent at both leadership and employee levels and creating conditions that will enable the organization to experiment, learn, and collaborate in the marketplace.”. That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation.

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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267
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IT Expenditure: What Should a Realistic IT Budget Look Like in 2020?

Strategy Driven

Streamlined Operations Will Save You Money. These streamline operations will allow you to not only better serve your customers, but will save you money as well. In most cases, however, it will pay for itself in the long run, so the initial purchase shouldn’t be seen as something scary.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8
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The Advantages of Private Label Products

Strategy Driven

They have dedicated expertise and have invested considerable time and effort in developing a range of products that meet customer needs. Experienced manufacturers spend a lot of money on research and development, an investment that is beyond the reach of smaller retailers and companies. Reduced Unit Costs. Unit cost is very important.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

The waterfall methodology was a classic approach used for software development. Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study. A marketing waterfall “lead” is a faceless customer. About the Author.