Strategy Driven

DECEMBER 18, 2020

This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Use search engines to drive traffic. Online visitors today are using search engines more than ever before. Considering the intense competition online, new business owners must implement a scalable search engine strategy.

Engineering 132

Engineering Advertising B2B Outsourcing 132

Strategy Driven

FEBRUARY 16, 2021

In this post, we look at the most promising B2B SEO strategies that will improve your web page rankings and organic traffic. Search engine optimization is an ongoing process. Search engines also see sites that regularly update their content as ‘relevant’ ones. Title Your Page to Help Search Engines and Users.

Strategy 75

Strategy Engineering Content B2B 75

Strategy Driven

SEPTEMBER 18, 2020

Similarly, you may require a network architect to create a new infrastructure for your company but a cloud engineer to migrate your systems. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements.

Outsourcing 89

Outsourcing B2C CRM B2B 89

Strategy Driven

SEPTEMBER 18, 2021

The vast majority of online interactions still begin with the use of a search engine. For instance, if you are running a B2B business model, then LinkedIn and similar options could be very useful to you. If you don’t have SEO then your new online business is going to be dead in the water. The reason for this is quite simple.

Company 110

Company Succession B2B Budgeting 110

Chart Your Course

NOVEMBER 15, 2018

The LinkedIn platform is designed with built-in features you can use to promote your brand to B2B audiences. Your profile page includes an SEO-oriented description field that displays up to 156 characters on search engine previews, with room for more characters that can be viewed by human readers.

B2B 100

B2B Audience Entrepreneur Content 100

Harvard Business Review

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 20

B2B Marketing Engineering Company 20

Strategy Driven

MAY 29, 2019

Google+ promotions however are more suited to B2B niches. If your content is not optimised for search engines, then there is a high chance that your customers will never see it. If you have a B2B business then this will certainly help you out because LinkedIn is one of the main sites for this type of marketing. Mix things Up.

B2B 52

B2B Content Engineering Advertising 52

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center.

B2B 8

B2B B2C Software CRM 8

ExactHire - Leadership

APRIL 23, 2021

First, you’re writing for the search engines. Search engine writing elevates your ad near the top of search results where applicants can find it. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Your words should be clear to a general audience and spelled out completely for search engines.

How To 59

How To Travel Engineering B2B 59

Harvard Business Review

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 8

B2B Automotive Engineering Report 8

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 8

B2B Forrester Telemarketing Media 8

Strategy Driven

OCTOBER 15, 2019

Source: Lattice Engines/CSO Insights). More than a quarter of all B2B sales cycles take seven months or more to close. Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. Don’t be Ill-Prepared for Your Calls. If only every cold call resulted in a sale.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Strategy Driven

APRIL 24, 2018

Not only is this bad for your brand image, but it will really hurt your search engine ranking, as spinning is heavily frowned on by Google. If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you.

Marketing 52

Marketing B2C B2B Content 52

Strategy Driven

JULY 22, 2018

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The customer decides to create a B2B web platform from scratch. You just finished reading Four Risks to Avoid During B2B Web Development ! Solution: Take your time.

B2B 64

B2B Development Wilde Project 64

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. In B2B customer collaboration, however, the customer tends to be driven by specific business goals rather than passion for your brand or product category.

B2B 8

B2B Workshop Chemicals B2C 8

Strategy Driven

NOVEMBER 16, 2023

This is why it’s always worth reading up on this year’s B2B tech marketing trends. This isn’t about keyword stuffing; it’s about creating valuable content that search engines—and humans—will love. Are you B2B? What solutions are they seeking? While on-page SEO gets most of the limelight, off-page SEO is just as crucial.

Marketing 119

Marketing B2B Audience ROI 119

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 2, 2012

Our article in the current issue of HBR, " The End of Solution Sales ," has created quite a stir among B2B sales professionals and pundits alike. In one form or another, this is the stated sales strategy of virtually every large B2B sales organization. As the saying goes, "The flak only gets heavy when you're over the target.".

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Almost all B2B companies could do better on pricing. Raise the game in pricing.

Team 11

Team Price B2B Tools 11

Leading Blog

NOVEMBER 3, 2023

True, we can point to the fact that airplanes are massively engineered for reliability, but let’s look beyond the machinery. A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. logistics, and finance.

Industry 272

Industry Stage-Gate Organization Company 272

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Rolls Royce runs the engines you see on the wings of your plane. B2B customers regard a solution as something that helps their business. Syngenta offers rice farmers planted fields.

B2B 14

B2B Business Objectives Focus Group Marketing 14

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 22, 2018

Shifting to a TAP view of the world, they realized that there may be business opportunities in the B2B space, by partnering with those on-demand apps and mom-and-pop shops. Test Like an Entrepreneur (Not an Engineer). You also can’t think like an engineer and try to remove every possible risk or uncertainty.

Organization 10

Organization Company Venture Capitalist B2B 10

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Core Competencies. Self-management: Being a PM can be incredibly stressful.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

NOVEMBER 28, 2012

There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. So it's no wonder that there's a lot of uncertainty about, and even fear of, social media in B2B sales departments. Developing leads. There are many ways to do this via social media.

Media 8

Media B2B Seminar Metrics 8

Harvard Business Review

APRIL 4, 2013

And apparently the 130-year-old retailer has become so adept that it’s stopped giving away advice over the phone and started selling data management services under the B2B brand MetaScale. But don’t expect to see those cars driving themselves down the road anytime soon, says Audi engineer Annie Lien.

B2B 8

B2B Maturity Retail Conference 8

Harvard Business Review

JULY 10, 2012

Finally, B2B sales forces may elect to only offer some products to specific segments — not to everyone. To be clear, all Orbitz users can see the same hotels if they opt to view hotels by price, and Orbitz does not charge different prices for the same room based on what kind of computer you use. Offering tailored selections is win-win.

Retail 13

Retail Hotels Price B2B 13

Harvard Business Review

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. But VoloMetrix data showed a different picture: Account managers were spending more than one-third of their time on accounts at or near the bottom of the pyramid.

Software 8

Software Credit Rating B2B Tools 8

ExactHire - Leadership

APRIL 23, 2021

First, you’re writing for the search engines. Search engine writing elevates your ad near the top of search results where applicants can find it. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Your words should be clear to a general audience and spelled out completely for search engines.

How To 52

How To Travel Engineering B2B 52

Harvard Business Review

AUGUST 5, 2015

The median age is 24, and local universities produce over 130,000 graduates in information technology and engineering each year. In combination with its proprietary B2B software, this team plays a critical role in delivering inDinero’s suite of accounting, payroll, and tax preparation services.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

NOVEMBER 20, 2018

The flywheel was used by James Watt over 200 years ago in his steam engine, the invention that powered the Industrial Revolution. If you’re B2B, the train is parked in the station, but it’s leaving soon. These days, instead of talking about the funnel, we talk about the flywheel. For us, flywheel is a powerful metaphor.

B2C 13

B2C Energy Marketing Efficiency 13

Harvard Business Review

JUNE 17, 2014

In Microsoft’s case, design has never been at parity with other important business functions such as engineering and marketing. Most of the time equipment, control panels, and software in their industrial B2B divisions are still designed by engineers.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

MAY 24, 2016

Often new products are over-engineered with too many features, usually at too high a price. A third (especially in B2B circles) is having too few customers asking salespeople to escalate discussions about their purchase to higher levels in your company because they are dissatisfied with your price. How do you so?

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

DECEMBER 17, 2018

Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value. We found that customer satisfaction is directly correlated with customer collaboration time (email and meetings) across all Microsoft roles and teams engaging with customers, including product engineering and marketing teams.

Analysis 8

Analysis B2B Engineering Learning-by-Doing 8

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8