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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Even worse, functional processes — finance, human resources, sales, etc. True, we can point to the fact that airplanes are massively engineered for reliability, but let’s look beyond the machinery. logistics, and finance. finance, I.T., They result in information hoarding and lack of communication. Recall how the U.S.

Industry 272
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Four Risks to Avoid During B2B Web Development

Strategy Driven

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The trick is to combine the financing model and the development calendar. The customer decides to create a B2B web platform from scratch. Solution: Take your time.

B2B 62
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The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

About two-thirds were in B2B businesses.). They do all their research and innovation in one building, and all the functions – finance, marketing, engineering – they either come from their offices to that building, or they are already physically located there. Georg: BMW has been very successful in this area.

Price 12
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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding. Does this mean that all business goes online?

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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 409
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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. So it can be complicated.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. So it can be complicated.