Strategy Driven
SEPTEMBER 2, 2021
Supporting yourself with FAQs, chatbots, and fair returns policies will also help. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. This means offering better payment options and smoother transactions. Your Approach To Operations Is Key.
Harvard Business Review
MAY 10, 2016
.” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. To tackle the issue, the company created a self-help customer community. Wide topic focus.
Strategy Driven
JANUARY 31, 2017
Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Live, human support always beats FAQs and waiting for an email. Here are some tips for making it as user-friendly as possible. Don’t Leave it to the Machines!
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