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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey.

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What Does Your Brand Sound Like?

Harvard Business Review

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. It was introduced with a film that drew the connection between the company’s heritage and its new position. Advertising Branding Marketing'

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When People Pay Attention to Video Ads and Why

Harvard Business Review

Marketers’ demand for consumers’ attention has grown dramatically in recent years with the proliferation of new brands and products (remember when there was only one variety of Oreo?). This holds true for B2B and B2C audiences alike. The New Tools of Marketing. I filmed the participants’ faces.

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The Benefits of Bargaining with Your Customers

Harvard Business Review

After trying 15 plus different models, I realized that I loved a black coat that looked like the one worn by the characters in the film The Matrix , at a list price of 2,700 euros. At 600, my WTP was exactly equal to the price and the market cleared. What could I have done differently to get a lower Russian price?

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