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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

Directory 167
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Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Harvard Business Review

Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.

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The 4 Types of Cities and How to Prepare Them for the Future

Harvard Business Review

The prospect of urban innovation excites the imagination. The messy truth is that cities are not the same, and even the most innovative approach can never achieve universal impact. The opportunities to innovate will differ greatly by segment. Yelp, Zillow, and Trip Advisor are examples of innovations in this context.

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The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Externally, the reasons vary by industry.

Price 13
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The Rise of the Chief Customer Officer

Harvard Business Review

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

B2C 15
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Every Organizational Function Needs to Work on Digital Transformation - SPONSOR CONTENT FROM GARTNER

Harvard Business Review

Especially without strategic clarity, employees are unsure if they should focus on speed or quality, efficiency or innovation, for example. In B2B sales, reps are confronted with buyers who spend more time researching in digital channels and exchanging information within buyer groups than they do engaging directly with sales reps.

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Social Media's Productivity Payoff

Harvard Business Review

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply. The total potential value at stake in these sectors is $900 billion to $1.3 trillion annually.

Media 17