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Ways to Update Your Current B2B Website Design

Strategy Driven

However, a B2B web design needs consistent monitoring and updating to ensure it is still working properly and you are focusing on the right business goals. To update your B2B website design, try these few things. One way to keep your B2B website updated is by regularly writing and publishing blogs. Do a Website Audit.

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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone. Conclusion.

B2B 144
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B2B Customers Demand Personal Service From Online Chat

The Horizons Tracker

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

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Expedia Layoffs To Affect 9% Of Workforce In a Bid To Refocus Resources

HR Digest

With a goal to drive efficiency forward this year, Expedia layoffs are moving ahead with a target of 9 percent job cuts in the upcoming weeks. We will continue to focus on acquiring and retaining the right customers, driving share growth in our B2C and B2B businesses, and providing the best product and partner experience in the industry.

Resources 105
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ABCs of Data Normalization for B2B Marketers

Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Why is this so essential?

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How Do You Create Customer Loyalty? (Video with Shep Hyken)

Let's Grow Leaders

“Client” implies some type of ongoing relationship – B2B. The methods may have changed, but the basic goals and desires are still there. Example: deciding based on location or frequent flier miles when perhaps they would choose somewhere else if these elements didn’t exist. 19:14 Clients vs customer.

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Why companies win by building relationships

Lead on Purpose

For too many companies, business-to-business (B2B) customer engagement is dismally low. B2B companies are more likely to be successful and secure in their customer relationships if they help their customers succeed. The more a B2B company helps its customers perform, the more essential it becomes.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Key tactics for assessing the completeness, coverage, and consistency of B2B data. So what’s the problem?