Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

JUNE 7, 2016

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. “I was still selling a product and selling a concept to people,” he says. ” Here are some ways to go about it.

How To 8

How To Case Study Tactics Goal 8

Harvard Business Review

MAY 9, 2012

Meanwhile, engaged customers are three times more likely to recommend or advocate a product or service to a friend. When customers wake up and decide they are the product, they will stop trading privacy for convenience. New models of engagement herald the death of B2B and B2C.

B2C 15

B2C Early Adopters B2B How To 15