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How Do You Create Customer Loyalty? (Video with Shep Hyken)

Let's Grow Leaders

Your Most Important Customer Loyalty Metric: Do Your Customers Come Back. In this week’s Asking for a Friend, I talk with Shep Hyken, author of I’ll Be Back , discusses how to build customer loyalty and getting customers to come back again and again. The Basic’s of Customer Loyalty. Do they come back?

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Expedia Layoffs To Affect 9% Of Workforce In a Bid To Refocus Resources

HR Digest

The Expedia Group is made up of three “pillars,” the Expedia consumer brands, the Expedia Product and Technology unit for all the strategy and planning, and Expedia for Business which focuses on B2B services the company has to offer.

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5 Simple Ways to Increase Business Revenue

Strategy Driven

Loyalty campaigns are equally effective with B2C and B2B customers. B2B loyalty software such as this one helps businesses segment and target customers using specific campaigns via SMS, email, and an onsite inbox. Offering discounts is a tried and tested way to encourage people to make repeat purchases.

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6 Competencies Your Sales Team Must Master

Let's Grow Leaders

But this approach builds loyalty and referrals. Yes, I know that most B2B sales take at least 7 touch-points before the decision maker takes action. Train your team to understand the value proposition behind: “I’m not sure this is the best solution for you right now, may I recommend…(insert competitors name here).”

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10 Elements of an Outstanding Customer Service Culture

Skip Prichard

Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance. Instead, I’ve discovered that every company’s culture is, on the surface, quite distinct. A common language.

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Strategy-Proven Methods to Improve Sales Across the Board

Strategy Driven

It’s an easy and effective way to get them to agree to signing up to your mailing list, at which time you can retarget them through loyalty programs and work to build a lifelong relationship. You may find that your business does a lot better working on the B2B stage than it does with B2C. Use Automation to Improve Sales.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business Review

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Related Video. The 8 Types of Salespeople.

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