Strategy Driven

SEPTEMBER 18, 2020

Today’s digital landscape means businesses need a robust IT infrastructure to operate. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements. Results Driven.

Outsourcing 90

Outsourcing B2C CRM B2B 90

Strategy Driven

FEBRUARY 21, 2020

Streamlined Operations Will Save You Money. These streamline operations will allow you to not only better serve your customers, but will save you money as well. In most cases, however, it will pay for itself in the long run, so the initial purchase shouldn’t be seen as something scary.

Budgeting 67

Budgeting B2C B2B Software 67

First Friday Book Synopsis

MAY 25, 2011

Prior to joining Hammer and Company, she served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and [.].

Hammer 80

Hammer B2B Operations Innovation 80

The Horizons Tracker

OCTOBER 23, 2021

In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table. One of our FinTechs operates in a very exciting new market, where we were seeing large swathes of VC capital being channeled. It has required objectivity, focus, and belligerent levels of tenacity.

Price 83

Price B2C Objective B2B 83

Strategy Driven

DECEMBER 18, 2020

Your customers won’t consider the magnitude of your operations when going through your website. This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Hence, it is imperative to invest in a good copywriter to improve your overall brand image.

Engineering 132

Engineering Advertising B2B Outsourcing 132

Strategy Driven

JUNE 30, 2021

You may decide that you have a strategy and you’re planning to use B2B lead generation as part of your campaign. The thing is, your business is a long-term operation – not something that will stop next week. In other words, you need to have clearly defined goals so you don’t lose focus and you can measure your results easily.

Marketing 73

Marketing ROI Long-term Audience 73

Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Strategy Driven

SEPTEMBER 2, 2021

Your Approach To Operations Is Key. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. Competitors will take advantage of your shortcomings to steal your clients. And once they do, getting them back can be a very difficult task indeed. #9.

Brand 120

Brand Audience USP B2C 120

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 8

B2B Forrester Telemarketing Media 8

Strategy Driven

JULY 30, 2018

However, as your business begins to really gain in profitability, and you decide to invest that back into your operation each year, it’s not hard to see how purchasing your own business assets might become a great long-term cost-saving scenario. Is it time that you did this? Merchandising.

Merchandising 52

Merchandising Long-term B2B Construction 52

Harvard Business Review

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 8

B2B Automotive Engineering Report 8

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Only they have the bird’s eye view of the operations. The following is a guest post by Adrian Davis. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Only they have the bird’s eye view of the operations. The following is a guest piece by Adrian Davis. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267

Strategy CRM Development Document 267

Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. Banner stands make a perfect B2B promo-item. Succeeding in business can be an uphill battle. That stacks up to a huge degree of competition. The result? They’re sure to be put to use. Better still, they’ll be super cheap to produce and distribute.

Brand 76

Brand Apparel Stress B2B 76

Strategy Driven

JUNE 5, 2014

The ‘lead’ is rightfully labeled as MQL, or SALs which helps a marketing operations person understand the definition for each defined stage, but it doesn’t help a practitioner understand if the customer segments being targeted are over indexing or under indexing, based on their investment and executional plan.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

APRIL 2, 2015

B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins. To find out what might motivate a customer to take on this mobilizer role, CEB surveyed over 4,000 individual customer stakeholders involved in a B2B purchase.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Productivity 50

Productivity Products Brand B2C 50

Strategy Driven

JULY 12, 2017

Using a combination of marketing, sales, and operations, that can be easily arranged. But that’s not all; you’re also going to want to think of the operational ways in which you’re going to physically get your product to the customer. So now it’s all about getting your product in front of them and making those sales. Supply Chain.

Productivity 50

Productivity Products Supply Chain Brand 50

Harvard Business Review

AUGUST 3, 2016

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

Operations 8

Operations Agility Chemicals Supply Chain 8

Leading Blog

NOVEMBER 3, 2023

That’s a shame because the aviation industry as a whole still continues to be an industry model for how to operate with extremely high reliability despite having a highly fragmented set of organizational entities. The biggest challenge for companies when it comes to operational excellence is siloed behavior. Recall how the U.S.

Industry 272

Industry Stage-Gate Organization Company 272

N2Growth Blog

OCTOBER 25, 2010

Kmax Blog Links Evan Carmichael – www.evancarmichael.com B2B Yellow Pages Directory B2BYellowpages.com is a leading Internet directory of resources useful to small businesses.

Directory 167

Directory Magazine Blog Brand 167

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. B2B customers regard a solution as something that helps their business.

B2B 14

B2B Business Objectives Focus Group Marketing 14

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Alternatively, the company can operate in stealth mode by targeting customer segments that have been poorly served or ignored by traditional distributors. Microsoft was able to do so largely due to its monopolization of the desktop operating system market.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Commercial operations groups tend to be early targets for cuts in a recession. Raise the game in pricing.

Team 11

Team Price B2B Tools 11

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 18, 2018

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

APRIL 27, 2015

“They advised us to retain that as a strong part of who we are,” said Paul Choquette, a fifth-generation Gilbane who runs the Mid-Atlantic operation. billion, operated in an average of 15 countries, and had an average of 12,000 employees. “There’s a feel to a family business that clients in our space like.

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 14

B2C Ethics Teamwork B2B 14

Harvard Business Review

MAY 22, 2018

The problem is that many companies have the wrong “operating system” for organic growth. In our work with dozens of large companies on growth and transformation strategies, we’ve found a set of principles and practices that create an operating system for growth. That failure is not due to a lack of trying.

Organization 10

Organization Company Venture Capitalist B2B 10

Harvard Business Review

NOVEMBER 27, 2018

Other enterprises and their functions are looking to leverage technology to optimize and augment existing operations. But disruption also breeds cultural tensions — as the digital ambitions of the enterprise conflict with longtime operating objectives and create competing priorities that employees don’t know how to balance.

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 14

B2B Chemicals Analysis B2C 14

Harvard Business Review

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

SEPTEMBER 24, 2013

For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs. Li-Ning stumbled because it tried to target low-end customers of Nike, and could not fulfill their social/emotional jobs better than Nike without spending more money.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8