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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In this guide, we will discuss some of the most effective B2B lead generation strategies for SaaS companies, starting with the first one. Effective B2B Content Marketing.

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Expedia Layoffs To Affect 9% Of Workforce In a Bid To Refocus Resources

HR Digest

Image: Pexels Expedia Layoffs Reported Despite Good Revenue Numbers: Company to Refocus Resources In the Right Areas The latest Expedia job cuts are slated to target the Product and Technology division at the company, where they hope to eliminate some redundant roles and re-invest in core strategic areas.

Resources 105
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How To Get Started With Digital Transformation

The Horizons Tracker

Given this mixed record of success and the inherent complexity of adopting technologies that can often be a world away from what you are used to, it’s perhaps understandable that many managers are reluctant to venture down such an uncertain path. Using digital technology to better engage with customers and sell more effectively.

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How Agile Project Management Can Improve Your B2B Business

Strategy Driven

As such, agile management can be extremely beneficial for B2B businesses. Agile management should enjoy workers productivity levels as there is more room for their input as the project progresses, enabling them to work in a much more efficient manner. Agile project management can require a significant change within a B2B business.

B2B 50
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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. These systems are often paired with binaural and spatial audio, enhancing the immersive experience.

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First Look: Leadership Books for February 2020

Leading Blog

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. And what if companies roll out new products or introduce new customer experiences without running these experiments? In B2B and B2C?

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