Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 28

Marketing Strategy B2C B2B 28

HR Digest

FEBRUARY 26, 2024

The Expedia Group is made up of three “pillars,” the Expedia consumer brands, the Expedia Product and Technology unit for all the strategy and planning, and Expedia for Business which focuses on B2B services the company has to offer. This was the second round of layoffs in October after an initial round earlier in the year.

Resources 105

Resources B2B B2C GAAP 105

Strategy Driven

FEBRUARY 1, 2023

To be a successful business, it’s important to find workable strategies to increase business revenue and, therefore, profits. Loyalty campaigns are equally effective with B2C and B2B customers. Revenue is generated by selling goods and services, earning interest on investments, or other core operations.

B2B 116

B2B B2C Price Loyalty 116

Joseph Lalonde

NOVEMBER 29, 2022

It’s essential that you remain open-minded and willing to consider different viewpoints, as well as being willing to modify strategies or goals if necessary. Use a B2B marketing consultant to outsource your business’s marketing activities. Being a successful business leader is all about adapting to change. Lead by example.

Succession 218

Succession Outsourcing How To B2B 218

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

thoughtLEADERS, LLC

DECEMBER 22, 2022

I recently sat down with David (Ledge) Ledgerwood from the Leaders of B2B podcast to discuss improving leadership skills through better planning and decision-making. On this episode of the Leaders of B2B podcast, David Ledgerwood and I discussed some leadership lessons that can help B2B business leaders become more successful.

B2B 83

B2B Planning Skills Leadership 83

Strategy Driven

JULY 28, 2017

As such, agile management can be extremely beneficial for B2B businesses. Agile project management can require a significant change within a B2B business. You just finished reading How Agile Project Management Can Improve Your B2B Business ! Better Results. It can be difficult to engage employees with a new method of working.

B2B 51

B2B Agility Project Management 51

Lead on Purpose

NOVEMBER 23, 2013

For too many companies, business-to-business (B2B) customer engagement is dismally low. B2B companies are more likely to be successful and secure in their customer relationships if they help their customers succeed. The more a B2B company helps its customers perform, the more essential it becomes.

B2B 251

B2B Company Price Goal 251

The Horizons Tracker

JULY 29, 2021

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space. This typically involves profiling, segmenting, and journey mapping.

B2B 143

B2B How To Maturity Technology 143

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 91

Brand B2B Organization Globalization 91

Strategy Driven

FEBRUARY 4, 2021

Once salespeople have identified an opportunity they can then create strategies and improve ROI. The software collects data, reads, and analyses any company information that exists making it easy for the sales team to interpret and layout a strategy for their customers. It offers B2B company data and contacts across various industries.

Software 87

Software B2B CRM ROI 87

Women on Business

AUGUST 16, 2019

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us.

B2B 51

B2B Content Blog Strategy 51

Strategy Driven

FEBRUARY 16, 2021

In this post, we look at the most promising B2B SEO strategies that will improve your web page rankings and organic traffic. Having an internal linking strategy that cross-references and creates groups is good for any website’s SEO health. Update Your Content Regularly. Search engine optimization is an ongoing process.

Strategy 75

Strategy Engineering Content B2B 75

In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

SEPTEMBER 26, 2021

LinkedIn is the most organic social network for B2B businesses. This is why businesses work with B2B LinkedIn agency for expert help in getting better results. This is why businesses work with B2B LinkedIn agency for expert help in getting better results. 5 Hacks For Maximizing Your LinkedIn Ads. Defining Your Target Audience.

B2B 107

B2B Audience How To CPA 107

Strategy Driven

DECEMBER 29, 2022

In other words, you’ll need to decide whether you’re operating a B2B or B2C company. B2B means business to business, while B2C means business to consumer. You’ll have to figure out whether you’re selling heavy-duty parts to private citizens or to larger commercial entities.

Supply Chain 114

Supply Chain B2C B2B Proposal 114

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Marketing 20

Marketing Productivity Products Strategy 20

Strategy Driven

FEBRUARY 5, 2021

B2B SMS marketing is on the rise: B2B marketing uses SMS for interacting with the customers and it’s in rise in 2021. Well, the amount of SMS used by B2B is always lesser than B2C. Elevate your business with SMS marketing message: In the future, maybe SMS marketing will be combined with marketing strategies as a mix.

Trends 81

Trends Marketing B2B B2C 81

Strategy Driven

NOVEMBER 27, 2020

That’s why it’s important to work the right way, with strong B2B relationships and effective outsourcing strategies. B2B relationships can’t thrive on guessing games and constant back and forth questioning to get from point A to point B, so it’s important to define the level of collaboration you expect.

Outsourcing 101

Outsourcing Media B2B Reputation 101

Strategy Driven

SEPTEMBER 15, 2020

You may find that your business does a lot better working on the B2B stage than it does with B2C. Work to your strengths every time you try something new and be prepared to tweak and adjust your strategy as you go.

Strategy 66

Strategy Efficiency B2C Discount 66

Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. At the heart of SEM is a company’s SEO (search engine optimization) strategy.

Skills 99

Skills B2B Engineering Directory 99

LDRLB

NOVEMBER 2, 2011

And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. Defining strategy begins with a mind-set that is analytical, intuitive and creative.

Strategy 100

Strategy Competitive Advantage B2B Seminar 100

Let's Grow Leaders

APRIL 10, 2023

I (Karin) had a boss who thought I lacked the business savvy for leading a B2B sales organization. I’ve been working on __ and I know how important this is to our overall strategy. Get Curious if They “Get It” Or it could be you have technical expertise that they just don’t understand.

How To 234

How To Maturity Learning-by-Doing B2B 234

LDRLB

NOVEMBER 2, 2011

And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. Competitive advantage is strategy’s ultimate purpose. Strategy bell strategy'

Strategy 74

Strategy Competitive Advantage B2B Seminar 74

Mills Scofield

NOVEMBER 5, 2014

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. Afghan Air Force Culture Customer Needs Design Thinking Innovation Leadership NATC-A STEAM STEM Strategy' Thank you Matt & Switch and Shift. "

B2C 126

B2C Technology B2B Innovation 126

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? Craft an Exit Strategy. It’s wise to consider an exit strategy when drafting your business plan. Branding and Advertising. About the Author.

Exit Strategy 132

Exit Strategy CRM USP Marketing Strategy 132

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content.

Video 98

Video B2C B2B Brand 98

Strategy Driven

JULY 14, 2023

An example of this would be if you’re looking to arrange a networking event to raise awareness of your new line of products and essentially, to pitch these new products to potential B2B (business to business) clients.

Merchandising 100

Merchandising Tips B2B Budgeting 100

Strategy Driven

APRIL 22, 2021

In B2B, too, most of the marketing activity has gone digital So what do we identify? Now, even in B2B, contact is also made through social networks, including requests for technical specifications and quotes. Studies show that B2B buyers conduct online research just like a final consumer, before turning to a company.

Marketing 65

Marketing B2B Planning Advertising 65

Harvard Business Review

JANUARY 11, 2023

Shifting mindsets create new risks — and new opportunities.

B2B 20

B2B Strategy Trends Team 20