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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

There are three main steps: Set goals that tie back to business objectives. Setting goals with a cross-functional team that tie back to business objectives is a critical step to any undertaking, and AI is no exception. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.

USP 8
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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

That’s because not all social media discussion revolves around B2C products. Rather, customers and prospects do talk about business-related companies and subjects on social media, and there are enough social conversations about B2B brands to monitor for brand, product, and service optimization.

B2B 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Now more than ever, disruption and innovation are key to your success as a business. This goes for B2B, B2C, and B2B2C markets. 3) That your intern can manage your content strategy.

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