Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. He is the President and CEO of the management consulting firm Whetstone Inc. The following is a guest piece by Adrian Davis.

Strategy 267

Strategy CRM Development Document 267

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them? In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 10, 2013

In my role as CEO of the enterprise software company Hearsay Social, I''ve worked with a number of companies that have identified novel and effective ways to address these channels and incorporate them into their businesses for the better. For example, people don''t want to hear from a mortgage broker until they are ready to buy a house.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

FEBRUARY 7, 2014

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Once again, too many CEOs are hesitating. They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Strategy Driven

JANUARY 23, 2019

Events Attendance – In support of those who believe that no matter how digital the world becomes there is so much power in face to face business, marketing CEO Arjun Arora, provides a great quote for the power of personal interaction. “Attending conferences is an important part of any marketing strategy.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

MARCH 17, 2016

It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. Take, for example, the CEO of a large U.S. By enforcing artificial constraints, you are forced to dig deeper to uncover more inventive solutions — solutions you would not likely have discovered otherwise. You must slash the price of your product or service by 50%.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

DECEMBER 13, 2017

” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” The CEO wants one thing, the engineering team another, and customers have their own opinions about feature priorities. Self-management: Being a PM can be incredibly stressful. and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 390

Blog Ryan B2C Brand 390

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. That’s because not all social media discussion revolves around B2C products. In the B2C world, brands tend to focus their social media efforts on generating awareness, driving shoppers to retail, or empowering brand advocates.

B2B 8

B2B Media B2C Marketing 8

Great Leadership By Dan

MAY 4, 2017

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. That’s product, support, sales, marketing and the CEO/founder coming together to introduce a new solution that solves a real pain point. Banish pixel polishing.

Succession 124

Succession PR Venture Capitalist B2C 124

Harvard Business Review

OCTOBER 2, 2012

Chatting with CEO and cofounder Kaufer recently, I was reminded of the fact that the company started with a very different business model in mind. Going B2C was daunting and not in our core DNA," Kaufer remarked. Culturally, I'm happy to play the 'crazy CEO who doesn't get how hard it is to build and release stuff' in order to push."

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

JUNE 20, 2018

The upshot is that Western multinationals operating in China are competing not only with each other but, more significantly, also local rivals and must differentiate themselves more forcefully than is necessary in India by, for instance, playing to their strengths in B2B rather than B2C business models. through its Made in China policy).

Incubator 9

Incubator Company Policies B2C 9

Harvard Business Review

JULY 1, 2014

Ninety percent of B2C marketers use content in their strategy, but few brands recognize the real opportunity in doing so. CMOs and CEOs Can Work Better Together. Content can be the means by which a brand shapes and impacts business and consumer landscapes; it can be a thoughtful investment in a company’s legacy. An HBR Insight Center.

Content 9

Content Marketing Brand Public Relations 9

Miles Anthony Smith

NOVEMBER 7, 2019

According to Noah Kagan, the CEO of SUMO , Sujan is half-mad scientist and half content master. This goes for B2B, B2C, and B2B2C markets. What a way to maximize your content and continue promoting it over time! Sujan Patel Tarek Dinaji thinks Sujan Patel is one of the top marketing professionals today.

Marketing 105

Marketing Content Audience Brand 105