N2Growth Blog

SEPTEMBER 28, 2020

Whited previously served as chief marketing officer for UP, led the Chemicals business, and also previously ran the railroad’s National Customer Service Center. Those roles included; corporate marketing, on the Global B2C Strategy Team, Corporate Learning and Talent Development as the U.S.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Strategy Driven

APRIL 10, 2019

For example, if you run an agricultural business and your customers are interested in purchasing wetting agent chemicals, private label products allow you to focus your efforts on marketing while ensuring your customers receive top-quality goods from a more specialized manufacturer.

Productivity 50

Productivity Products Brand B2C 50

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. Recently, the German chemicals giant collaborated with another chemicals company.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. This was the experience of the chemical company BASF and Daimler Buses. The two had teamed up to design the bus of the future.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 14

B2B Chemicals Analysis B2C 14