Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 Corporate development groups may have to accept that EBITDA multiple valuations may not be appropriate when buying a category creator.
12 
Let's personalize your content