Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

NOVEMBER 20, 2018

The flywheel was used by James Watt over 200 years ago in his steam engine, the invention that powered the Industrial Revolution. All of these examples are B2C. If your business is B2C, the train is about to leave the station. These days, instead of talking about the funnel, we talk about the flywheel.

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Core Competencies. Self-management: Being a PM can be incredibly stressful.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. After defining the passenger services strategy, Engine and ANA designed a set of service offerings that supported the three airport behavioral roles. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 2, 2012

It's a story B2C sales professionals know all too well — just think how we buy cars today. By the time we walk into a dealership, we know not only which model, engine, and options we want, but how much we want to pay. These days, we don't look to car dealers to "sell" us a car so much as to fulfill our order.

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. While there, they discovered dust in paint bays was causing defects.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JUNE 23, 2015

Bristol Siddeley (later purchased by Rolls Royce) originated the “power by the hour” model of selling aircraft engine uptime more than 20 years ago. These three big shifts are now playing out in nearly every industrial market, regardless of whether it is B2C or B2B, high- or low-asset intensity.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

AUGUST 4, 2017

During her years away from the company, she learned a great deal about search engine optimization and search engine marketing, “Those aren’t topics that most people at our agency had experience with,” she says. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C.

Company 13

Company PR Learning-by-Doing Maturity 13

N2Growth Blog

NOVEMBER 30, 2010

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

OCTOBER 14, 2015

This holds true for B2B and B2C audiences alike. A viral ad can be “engineered” by reaching out to influencers, well-connected bloggers, internet personalities and opinion leaders to have them be the initial distributor to their online audiences. Insight Center. The New Tools of Marketing. Sponsored by Percolate.

Video 8

Video Advertising Audience Brand 8

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

MAY 18, 2018

Aggregating, enriching, and sharing appropriate customer insights among select ecosystem participants allow the indirect channel to operate as an engine for connected growth. Currently, B2B companies lag their B2C counterparts in using technology to understand the customers and devise strategies for delivering better experiences.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

OCTOBER 2, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Going B2C was daunting and not in our core DNA," Kaufer remarked.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Lead Change Blog

JUNE 12, 2018

Although you’ll find many thought leadership articles aimed toward B2B, the process can be used as successfully on a B2C basis. You need accessibility across all search engines. Search Engine Optimization. Projecting an Image. The principle of thought leadership based articles is tied to the process of inbound content marketing.

Marketing 238

Marketing Leadership B2C Brand 238

Miles Anthony Smith

NOVEMBER 7, 2019

It leads to a higher search engine visibility through stronger online authority (links and social shares). This goes for B2B, B2C, and B2B2C markets. You are able to position yourself as a true thought leader in your industry, separating yourself from competitors.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 27, 2015

The EU’s antitrust regulator charged Google for abuse of its position as the dominant search engine to promote its own businesses, while the European Parliament even voted in favor of breaking up Google. penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S. tech companies.

Crisis 8

Crisis McKinsey Policies Globalization 8