B2C, Leadership Styles and Productivity

The Best CMOs Combine 4 Leadership Styles

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles

Leadership Styles Leadership Brand Audience

How to Engage Your Customers and Employees

Harvard Business Review

MAY 9, 2012

Meanwhile, engaged customers are three times more likely to recommend or advocate a product or service to a friend. When customers wake up and decide they are the product, they will stop trading privacy for convenience. New models of engagement herald the death of B2B and B2C.

B2C

B2C Early Adopters B2B How To

Leadership Digital

The Best CMOs Combine 4 Leadership Styles

How to Engage Your Customers and Employees

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