N2Growth Blog

SEPTEMBER 28, 2020

To be recognized on the 2020 Top CHRO List, the words leadership, team, succession, purpose, culture, governance, and diversity are not just buzzwords – they represent who a CHRO is, what they believe, and where they work every day. Prior to AMB, Chang held senior HR leadership roles with Equifax and Turner Broadcasting.

Human Resources 469

Human Resources Globalization Diversity Resources 469

LDRLB

MARCH 14, 2012

Leadership is a directional task. Talent and leadership. Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations. Secret sauce.

Books 119

Books B2C Review B2B 119

LDRLB

MARCH 14, 2012

Leadership is a directional task. Talent and leadership. Although most of the examples are B2C companies, there are still insights for B2B organizations and non-profits. It involves moving people toward a new, mutually desired future. But many times businesses don’t feel like moving, especially large corporations.

Review 98

Review Books B2C Competitive Advantage 98

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

Eric Jacobson

MARCH 20, 2021

Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. All four authors are partners or senior partners at McKinsey & Company. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. All four authors are partners or senior partners at McKinsey & Company. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Mills Scofield

JUNE 3, 2014

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. Alex Osterwalder Business Model Innovation Culture For-Profit Innovation Leadership Mali Health Menasha Packaging Social Entrepreneurship Strategy'

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Solis recently answered three questions I had after reading the book.

B2B 56

B2B B2C Technology CRM 56

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Leadership words that need to be banned.

Reputation 71

Reputation B2C B2B Customer Loyalty 71

Eric Jacobson

JANUARY 15, 2012

Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns. Eric: What should be discussed during the interview process when searching for a marketing leader ?

Marketing 72

Marketing Real Estate B2C B2B 72

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JULY 31, 2014

They used content marketing for thought leadership, in the true meaning of the term. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

OCTOBER 6, 2015

When a company is losing sales because of price, its overwhelmed leadership might try to resolve the problem with one big price cut—but that strategy is a mistake. The answer is to play defense: use surgical-strike discounts to entice customers who are at risk of defecting due to a cheaper price.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. These executives also score highly in their social adeptness, bold leadership, and determination. Insight Center. The Global Digital Economy. Sponsored by Accenture.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 14

B2B Chemicals Analysis B2C 14

Strategy Driven

JANUARY 23, 2019

Blogging / Thought leadership – A wonderful way for smaller businesses to show their expertise through providing insightful research and opinions on the biggest industry issues. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding. Thanks for sharing your insights Peter.

Blog 407

Blog Ryan B2C Brand 407

Harvard Business Review

AUGUST 4, 2017

“One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. “Suddenly, the timing was right.”

Company 13

Company PR Learning-by-Doing Maturity 13

Eric Jacobson

JANUARY 20, 2014

AMACOM Business Leadership Management Selling Shannon Belew Social Networks The Art Of Social Selling' If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 79

B2C How To Media Survey 79

Harvard Business Review

DECEMBER 13, 2017

Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). When considering a PM role that may work closely with the founding leadership team, be sure to find out their expectations of the PM function and decide whether this is the right fit with your interests.

Productivity 8

Productivity Products Core Competence Management 8

Eric Jacobson

OCTOBER 29, 2015

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey Media eBook 50

Lead Change Blog

JUNE 12, 2018

Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. The principle of thought leadership based articles is tied to the process of inbound content marketing.

Marketing 238

Marketing Leadership B2C Brand 238

Great Leadership By Dan

MAY 4, 2017

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. Having launched 45 startups, we’re often asked what are the “best practices” in launching a company. Launch with a cross-functional team.

Succession 124

Succession PR Venture Capitalist B2C 124

Harvard Business Review

MAY 9, 2012

At the organizational level, this includes which leadership styles are most effective, and how workers interact with each other. New models of engagement herald the death of B2B and B2C. Social media, social networks, and mobility also herald the death of B2B and B2C as we know them.

B2C 15

B2C Early Adopters B2B How To 15