Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. It had taken a long time to organize the workshop. Collaboration Innovation'

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

APRIL 10, 2013

Today''s customers want to make purchases on their terms, and that means doing research online before walking into a store or talking to a rep. So, how do the reps of today justify their value and avoid getting replaced by a website or outcompeted by other reps? Here are three best practices of successful salespeople in the social era: 1.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

MARCH 17, 2016

A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. Before we continue, though, we will need to heed two caveats.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

AUGUST 2, 2012

More often than not, the hard reality is that customers have begun the buying long before suppliers have begun the selling. It's a story B2C sales professionals know all too well — just think how we buy cars today. If you're not prepared to challenge their thinking, you need to be prepared to accept their terms.

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

FEBRUARY 7, 2018

Golf coaches have long known what marketers are figuring out: the best way to hit the ball is to focus on the swing and follow-through. Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. A clear link to financial and strategic outcomes.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

DECEMBER 13, 2017

Pro: Engineering can focus on coding without a lot of distraction; this tends to work well for Waterfall development shops with long lifecycles. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

AUGUST 4, 2017

“Life is long,” she adds. “I now talk to my direct reports about avoiding career regrets and how important it is for their life, career, and long-term happiness,” she says. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. And she did.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

NOVEMBER 19, 2013

As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success. While that may be true in terms of financial luxury, this perception can also be misleading. Beyond the organizational returns, Masala is thinking long term. “We

Innovation 9

Innovation Company Entrepreneur Constraint 9

Miles Anthony Smith

NOVEMBER 7, 2019

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). Neil Patel Neil provides constant value to his readers through amazing long-form content with tons of strategy built into every post. You must commit to the long-run and be willing to experiment, measure, and adjust as needed.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. But that’s not going to happen as long as we, the users of the Internet, keep feeding the bears.

Cost 8

Cost Marketing Content Media 8