Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. One has more power. The POWER of Sales Success.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

NOVEMBER 20, 2018

For us, flywheel is a powerful metaphor. The flywheel was used by James Watt over 200 years ago in his steam engine, the invention that powered the Industrial Revolution. All of these examples are B2C. If your business is B2C, the train is about to leave the station. That’s momentum. The Flywheel.

B2C 13

B2C Energy Marketing Efficiency 13

Harvard Business Review

APRIL 18, 2011

The customer's voice has a new champion sitting at the highest levels of power in companies. The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. They have power and influence resources.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Differentiation is the key driver of brand power. I’ve seen this first-hand in my work helping companies define or re-define their core values.

B2C 14

B2C Ethics Teamwork B2B 14

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

B2B 8

B2B B2C FAQ Transportation 8

Harvard Business Review

APRIL 10, 2013

Social media is an enormously powerful and effective tool for sales reps to demonstrate expertise and consequently build trust. If you aren''t adding value by building a relationship and guiding your prospect along this journey, you risk losing out to someone who does play the role of trusted advisor or being undercut in price by a website.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

JULY 31, 2014

For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible. Once you’ve done that work, and turned it into practical insights and solutions, you’ll have plenty of powerful material to draw upon. And your content marketing will really hit home.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. And whoever has the data has the power to make strategic decisions. Insight Center. The Global Digital Economy. Sponsored by Accenture. Strategies for growth in a connected world.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

JULY 19, 2017

These are but two examples of how AI powered by precise data can lead to outsized impact. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. By leveraging AI to improve the speed and accuracy of the airline maintenance workflow, airlines stand to save billions.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

JUNE 23, 2015

The first step involved hardware — installing tiny sensors into bearings that are powered by the kinetic motion of the machines themselves. Bristol Siddeley (later purchased by Rolls Royce) originated the “power by the hour” model of selling aircraft engine uptime more than 20 years ago.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. By 2017, [the online] branding spend is expected to grow to $29.33 billion, or a 48.5%

Brand 9

Brand Advertising B2C B2B 9

Harvard Business Review

MAY 12, 2015

The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. He challenges many of the traditional notions of big-co B2B marketing — complex, staid, boring — by incorporating more human principles of B2C.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.

Media 15

Media How To B2C SWOT 15

Strategy Driven

JANUARY 23, 2019

Events Attendance – In support of those who believe that no matter how digital the world becomes there is so much power in face to face business, marketing CEO Arjun Arora, provides a great quote for the power of personal interaction. “Attending conferences is an important part of any marketing strategy.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Build a joint local strategy.

Marketing 10

Marketing Guidelines B2C Analysis 10

Harvard Business Review

JANUARY 14, 2013

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. In fact, we agreed that for-profit social businesses are a powerful way to increase impact. For instance, Sun Edison's business model demonstrates that increasing impact doesn't decrease profitability.

Venture Capitalist 9

Venture Capitalist Business Model B2C Entrepreneur 9

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Success will not come from putting a clever spin on facts, but rather by uncovering powerful stories and telling them well. Clearly, things need to improve.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. Only then can the company capitalize on the powerful link between price and profit and create long-term value for shareholders. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

DECEMBER 15, 2017

The central government is devolving power to state governments , encouraging them to make their own economic policies. Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.)

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). Consumerization, in this context, is not the dirty word of consumption; rather, it refers to power of choice and autonomy of control.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

OCTOBER 21, 2013

Not surprisingly, 25 years ago, the company discovered the power of putting “ambassadors” on board, and having them criss-cross America taking part in festivals and parades. So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8

B2B B2C Education Travel 8

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. The difference between the two positions while subtle, are very meaningful and powerful. I "sell" day to day B2c and B2B and its about relationship and problem solving. News flash…nobody does.

Blog 407

Blog Ryan B2C Brand 407

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. This approach can be a powerful driver of new ideas — particularly when you compare your organization to those outside of your industry. Imagine, for a moment, your organization limited by the following restrictions: You can only serve one of your existing consumer segments.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Eric Jacobson

DECEMBER 8, 2014

If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

Skills 66

Skills B2C How To eBook 66

Eric Jacobson

JANUARY 20, 2014

If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 79

B2C How To Media Survey 79

Eric Jacobson

OCTOBER 29, 2015

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey Media eBook 50

Harvard Business Review

AUGUST 4, 2017

But in the meantime, “power has shifted, people have come and gone, and your colleagues have had new challenges and have grown too.” She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. Your coworkers aren’t the only ones who need to adjust their expectations. And she did.

Company 12

Company PR Learning-by-Doing Maturity 12

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), 3) Developer Driven Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

DECEMBER 18, 2017

.” However, creating the ultimate NASCAR fan event experience requires incredible logistical coordination to manage processes that turn the empty space inside a racetrack into a buzzing compound that houses mobile offices, broadcasters’ trailers, catering units, golf carts, power generators, and miles of infrastructure cables.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

OCTOBER 2, 2012

In comparison, TripAdvisor is more of a classic consumer Internet success story, but with even more powerful network effects and an amazing business model. Going B2C was daunting and not in our core DNA," Kaufer remarked. Magical, really. It may be one of the most fascinating companies I know.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Miles Anthony Smith

NOVEMBER 7, 2019

A deep understanding of ABM in B2B is its super-power. Some of the most powerful content is really brand-level content. This goes for B2B, B2C, and B2B2C markets. Agent3 They combine an ABM software platform with agency services to help clients really master ABM at whatever level they want to do it. Work backward from there.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 9, 2012

Monetary models include traditional cash, bonuses, rewards, and rebates, but non-monetary currencies such as virtual goods, recognition, access, and influence can often be more powerful. New models of engagement herald the death of B2B and B2C. The nine critical components of stakeholder engagement.

B2C 15

B2C Early Adopters B2B How To 15