Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Eric Jacobson

JANUARY 15, 2012

From a management perspective, the best marketing leaders are those who have managed both small and large teams, possess excellent communication skills, served as leaders in the past, and worked in a variety of industries. Eric: What’s the best professional background for a marketing leader ?

Marketing 72

Marketing Real Estate B2C B2B 72

Harvard Business Review

MARCH 9, 2018

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. Here are three ideas focused on improving suppliers’ access to skilled labor, buyers, and capital. First, we need to invest in skilled labor.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

NOVEMBER 20, 2018

All of these examples are B2C. If your business is B2C, the train is about to leave the station. Employee skills. But, full service means handoffs between humans, it means haggling. Buyers have become much less patient, and less forgiving of friction. You’ve got to get 90% of the friction out of your model.

B2C 13

B2C Energy Marketing Efficiency 13

Eric Jacobson

DECEMBER 8, 2014

Buyers no longer depend on salespeople to provide information and educate them on products or solutions -- Buyers now have extended number of places they can get this information 67 percent of B2C companies surveyed use Facebook to generate leads (Webmarekting123) 60 percent of best-in-class companies train salespeople in how to engage in online conversations (..)

Skills 66

Skills B2C How To eBook 66

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. But the sheer pace of change has created a skills gap, which is stopping many of these organizations from moving more quickly. Insight Center. The Global Digital Economy.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

MAY 12, 2015

The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. He challenges many of the traditional notions of big-co B2B marketing — complex, staid, boring — by incorporating more human principles of B2C.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. Companies should invest in upgrading the skills of their competitive- and strategic-intelligence teams. An illustration is Nestlé's new Digital Acceleration Team , which was announced last month.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. For this sort of collaboration to succeed, the CMO and head of sales need to be deliberate and visible in working with each other.

Marketing 10

Marketing Guidelines B2C Analysis 10

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 14

B2B Chemicals Analysis B2C 14

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. After decades of creating advertising, many marketers have built up strong skill sets in some content-related areas. Clearly, things need to improve.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

DECEMBER 13, 2017

These core competencies are the baseline for any PM and the best PMs hone these skills over years of defining, shipping, and iterating on products. In fact, it is taking these skills and personality traits and applying them to the right company that will ultimately guarantee success. Pricing and revenue modeling. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8

Strategy Driven

JANUARY 23, 2019

No matter how effective your advertising and email marketing are, or how skilled you are on the phones, an in-person meeting is always more memorable.”. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

OCTOBER 21, 2013

Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. . So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

MARCH 17, 2016

The skills and traits to pull that off — such as cost-consciousness, relentless efficiency, and customer-driven design — must be anchored in the company and its culture from the very beginning. It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. Don’t fight them.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

DECEMBER 15, 2017

For instance, South India is older, with higher spending capabilities and a more skilled population, while North India is younger and relatively poor. Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.)

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

NOVEMBER 19, 2013

Instead of bringing teams of multi-disciplinary designers into large companies as other consultancies have been doing, OneLeap began bringing in teams of diversely skilled entrepreneurs. Tailored short-term teams with radically diverse yet relevant skills help identify opportunity areas quickly.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

AUGUST 4, 2017

” These conversations are also “a good chance to express your eagerness to do new things by demonstrating your interest, skills, and capabilities.” She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. And what hasn’t worked?’ ’ Don’t assume you know.”

Company 12

Company PR Learning-by-Doing Maturity 12

Harvard Business Review

DECEMBER 23, 2016

Education : The use of mobile video technology in education and skill building for the millions of India’s youth is another bottom-up revolution in making. There is also a mega opportunity in the cyber security sector. As cashless transactions grow, so will be cashless frauds (or “cashless pick pocketing”).

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

OCTOBER 2, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Going B2C was daunting and not in our core DNA," Kaufer remarked. Chatting with CEO and cofounder Kaufer recently, I was reminded of the fact that the company started with a very different business model in mind.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Miles Anthony Smith

NOVEMBER 7, 2019

Explicit with the cultural transformation is the need to develop the skills of a publisher, which most businesses sorely lacking. So for both the cultural transformation and the new skills building, find a partner who understands your industry and has the capabilities to help you become a skillful content marketer.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 27, 2015

penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S. I t’s role in welcoming Syrian refugees notwithstanding , Germany’s policies towards highly skilled immigrants from outside the EU remain ambivalent, at best.

Crisis 8

Crisis McKinsey Policies Globalization 8