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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

The leading companies in this ongoing shift are B2C, which offer different services. On average, B2C service companies spend around 10.2% The second runner-up leading the shift is none other than the B2C product companies. Rethink your marketing strategies now and leverage the effectiveness of traditional ads.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

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Top 5 Business Marketing Strategies

Strategy Driven

Here are B2C, C2C, C2B, and B2B marketing strategies that you can adapt in your business. Niche-Driven Strategy. This B2B marketing strategy has to be driven by information over anything else and never actually know your consumers, your marketing plan is as great as guessing. So, here are some of them. Get Feedback.

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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

In this guide, we will discuss some of the most effective B2B lead generation strategies for SaaS companies, starting with the first one. In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Influencer marketing used to be a channel that is almost exclusively B2C.

B2B 75
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Expedia Layoffs To Affect 9% Of Workforce In a Bid To Refocus Resources

HR Digest

The Expedia Group is made up of three “pillars,” the Expedia consumer brands, the Expedia Product and Technology unit for all the strategy and planning, and Expedia for Business which focuses on B2B services the company has to offer. This was the second round of layoffs in October after an initial round earlier in the year.

Resources 105
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy.

Strategy 267