Strategy Driven

SEPTEMBER 18, 2020

From producing goods to storing customer details, almost every aspect of your business involves technology. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements.

Outsourcing 90

Outsourcing B2C CRM B2B 90

Strategy Driven

JULY 9, 2020

In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Content marketing is obviously very important nowadays both in B2C and B2B marketing, and today content can come in many different forms and mediums from blog posts, social media posts, YouTube videos, live streaming videos, podcasts, and more.

B2B 75

B2B Strategy B2C Company 75

Mills Scofield

FEBRUARY 16, 2015

It''s enlightening and eye opening for B2C or B2B2C businesses. Lowe’s is exploring the technological and UX frontier for retail shopping, and it is incredible. Elizabeth Weber ''s recent visit to Lowe''s provided many insights she''s recorded in a great blog on Medium. read the rest.

B2C 70

B2C Retail Innovation Entrepreneur 70

Strategy Driven

FEBRUARY 21, 2020

As technology gets better, it becomes easier to use the software to our advantage. There will be minimal confusion on what you need to conduct B2B and B2C interactions as well as in-house operations, and the lack of complexity will free up the IT department from working on the small stuff and allow them to focus on what really matters.

Budgeting 67

Budgeting B2C B2B Software 67

Eric Jacobson

MARCH 20, 2021

Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Strategy Driven

SEPTEMBER 22, 2020

It’s a huge market when we take B2B and B2C online sales together. An SEM expert needs to understand technology from the user perspective to be effective. B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6

Skills 99

Skills B2B Engineering Directory 99

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. The following is a guest post by Adrian Davis. This in turn will benefit your bottom line.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. The following is a guest piece by Adrian Davis. This in turn will benefit your bottom line.

Strategy 267

Strategy CRM Development Document 267

Eric Jacobson

MARCH 18, 2013

WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating.

B2B 56

B2B B2C Technology CRM 56

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

MARCH 9, 2018

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. supply chain contains 37% of all jobs, employing 44 million people. Patenting is also highly concentrated in supply chain industries.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

MARCH 31, 2016

Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

Influence 9

Influence B2B Globalization Webinar 9

Harvard Business Review

JUNE 12, 2018

Technology is reconfiguring traditional roles and divisions of labor. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

APRIL 10, 2013

The personal connection is equally important in B2B as B2C sales — so long as you are not just competing on price and there is risk in the purchase decision, prospects will always be inclined to buy from someone they feel they know, like, and trust. Deliver highly personalized service at scale.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart.

Marketing 10

Marketing Guidelines B2C Analysis 10

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). Students are increasingly empowered to choose alternative educational models, alternative places to learn, and alternative technology solutions to support their education.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

B2B 8

B2B How To Compliance B2C 8

Harvard Business Review

OCTOBER 30, 2015

Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net. Insight Center.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Technology. Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

FEBRUARY 7, 2018

Companies looking to exploit the branding potential unlocked by core digital technologies need to make the shift in their engagement with customers — from purchase to usage. Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Airlines Travel Stage-Gate 15

Strategy Driven

JANUARY 23, 2019

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

JANUARY 3, 2011

This strategy focuses on a key pricing principle that all B2B and B2C companies need to practice: articulate and charge for the value that you provide. As consumers become more comfortable with online shopping and price comparison technology becomes ubiquitous, physical retailers must confront this pricing issue today.

Price 14

Price Retail Strategy Discount 14

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 8

Media B2B Disintermediation Content 8

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 407

Blog Ryan B2C Brand 407

Harvard Business Review

DECEMBER 13, 2017

If you are an aspiring PM concerned you lack the basic tech skills for the role, you might consider taking online courses such as the renowned Introduction to Computer Science ( CS50 ) course offered by Harvard University or one of the many intro and advanced technology courses offered by The Flatiron School.

Productivity 8

Productivity Products Core Competence Management 8