Balanced Scorecard Development Marketing Operations 
Strategy Driven
FEBRUARY 15, 2021
If we have enough past information of competitive successes and failures, BDAI is capable of helping leaders develop options. Famously, Steve Jobs had no interest in market research when imagining where Apple needed to go next. But, what about agency, or intentionality, or what today we generally call strategy?
Strategy Driven
JULY 13, 2011
It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.
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CO2
FEBRUARY 17, 2014
Our ability to predict the future is getting more and more difficult as the population grows, markets shift, competitors switch strategies, and systems interact. Weekly Operational Meetings. Weekly operational meetings should be kept under 90 minutes. If gaps emerge, action plans must be developed. Monthly Staff Meetings.
Harvard Business Review
OCTOBER 5, 2012
So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends? But don't expect an easy payoff.
Harvard Business Review
DECEMBER 10, 2015
The assumption is that a merger will make it easier to achieve economies of scale, develop a large but narrow network of preferably healthy patients, establish data registries, and integrate expensive technology. Five main factors make our clinical partnerships work: Joint operating committees that meet regularly.
Harvard Business Review
NOVEMBER 23, 2010
He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities.
Harvard Business Review
NOVEMBER 23, 2010
For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.
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