Remove Balanced Scorecard Remove Leadership Remove Marketing Remove Project
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Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
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Your Employees Are Not Mind Readers

Harvard Business Review

When I was CEO of Campbell Soup Company, we used a balanced scorecard to create an explicit understanding of each employee in terms of what they were expected to accomplish, including financial objectives, market share objectives and key project objectives. This scorecard defined the "what."

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Artisans Must Balance the Books

Harvard Business Review

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books 14
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The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched. We all have.

Process 15
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Is HR Too Important to Be Left to HR?

Harvard Business Review

Take over responsibility and leadership. Take over responsibility and leadership. But it must be HR that decides how things are done, based on the professional knowledge and insights only HR people will have. To all HR people: be proud about the responsibility you have — or should have. Most companies need a strong HR.

CIO 15
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The Next Frontier of Judgment - Across Enterprises

Harvard Business Review

As Tom Davenport, Larry Prusak, and I talk to people about our current research, we hear broad support for its central thesis: that good judgment is not only something required of individuals in leadership positions; it is something that must be embedded in organizations as a whole.

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The Buzz on Green Business in China

Harvard Business Review

I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. Thats what Chinas Hi-Tech Fair is doing. Its another thing to see the green focus up close.

NGO 15