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Planning a successful MBO?

Strategy Driven

When a business is purchased by the management team within the company by borrowing funds, this is referred to as a Management-Buy-out (MBO). Generally, MBOs are only partially financed with private assets by the management. Most of the money used to buy out the current owners is provided by banks and financial investors.

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A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Many businesses refuse to give change for meters and buses, except to customers, because it depletes their cash till and takes employee time to go back to the bank for more change.

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When an Ad Campaign Goes Horribly Wrong

Harvard Business Review

If there is one piece of advice that might have saved Danske Bank from an explosion of negative publicity around its latest ad campaign, it might have gone something like this: "A new normal demands new standards.". And, in what must be bitter irony for the brand's managers, it just so happens to be the title of the ill-conceived ad itself.

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The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

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How is Big Data Transforming Your 80/20 Analytics?

Harvard Business Review

The combination of digital due diligence, processing power and predictive profiling required several terabytes — far more than the bank’s internal systems could handle. For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.

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A Better Way to Handle Publicly Tweeted Complaints

Harvard Business Review

Brand managers and customer care leaders beware. Why would it be a bad thing for an American Express, Bank of America, Toyota, Home Depot or Tesco to aggregate the contact center, Twitter and Facebook complaints communications and make them available in some meaningful form online? Everyone looks good.

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The Next Wave of Process Strategy

Harvard Business Review

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. In another post , I shared the stories of ING , a leading bank based in the Netherlands, and Nationwide Insurance , the $20 billion financial services provider. They sort through it and respond as well as they can in real time.

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