Banking and Customer Intimacy - Leadership Digital

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Banking

Customer Intimacy

Good Cybersecurity Can Be Good Marketing

Harvard Business Review

SEPTEMBER 23, 2016

Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers. USAA Bank is looking to remove passwords entirely for its best customers. It starts with letting consumers know that the brand is taking action.

Marketing

Marketing Customer Intimacy CIO Technology

Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. While some banks and insurers were known for their service or products, most have long focused on operating as efficiently as possible.

Technology

Technology CIO Content Customer Intimacy

Good Cybersecurity Can Be Good Marketing

Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

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