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How To Retain And Find New Customers

Eric Jacobson

Learn customer names. Keep track of customer comments. Make follow-up calls to customers. Provide regular customers with discounts. Thanks Bank of America and SCORE Association for these ideas from your Small Business Basics handbook.

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Featured Leading Voice: Chip Bell

Lead Change Blog

” Following graduate school and the military (including a tour of duty as an infantry unit commander in Viet Nam) Chip was director of management and organizational development for NCNB (now Bank of America). He started a consulting firm in 1980 and says he has been having a blast ever since!

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Innovative Leaders Aren’t Scared of Customers

LDRLB

I recently had the opportunity to meet with a major bank. We can’t talk to our customers”, my bank clients replied, “their relationships are way too important to us.” “We can’t talk to our customers”, my bank clients replied, “their relationships are way too important to us.” the fear of rejection).

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Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

If all you do is "empower the front line" — grant your employees more freedom to wow customers — they will almost certainly strike the wrong balance between customer delight and shareholder returns. But employees often lack the experience, judgment, and discipline necessary to achieve this without breaking the bank.

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Simple Rules for Sustainable Business Growth

Skip Prichard

You can’t take a percentage to the bank. The only thing you can take to the bank are dollars. What are some ways to generate customer loyalty to encourage predictable revenue streams? Monthly recurring revenue, loyalty programs, and membership programs, for example, tie customers to companies.

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Innovative Leaders Aren’t Scared of Customers

LDRLB

I recently had the opportunity to meet with a major bank. We can’t talk to our customers”, my bank clients replied, “their relationships are way too important to us.” “We can’t talk to our customers”, my bank clients replied, “their relationships are way too important to us.” the fear of rejection).

article thumbnail

Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

If all you do is "empower the front line" — grant your employees more freedom to wow customers — they will almost certainly strike the wrong balance between customer delight and shareholder returns. But employees often lack the experience, judgment, and discipline necessary to achieve this without breaking the bank.