Rapid BI

APRIL 7, 2016

In 2016 it is a key part of the marketing mix. Would you trust a stranger with access to your bank account? The post Do you trust strangers with your bank account? Most smaller businesses have a web presence of some kind. We have to. But is it secure? I am […].

Banking 28

Banking Marketing Mix Marketing Management 28

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

NOVEMBER 24, 2010

Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ). Conversely, "we will reduce the number of thirsty people in the world" is a reflective statement — simple, resonant, meaningful.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

AUGUST 14, 2012

Marketing mix portfolio modeling. Video analytics have great potential for bricks-and-mortar retailers who want to understand their customers, but probably won't do much for an online retailer or a manufacturer who distributes through many channels. Attrition modeling (and taking the necessary actions to avoid it).

Objective 12

Objective Attrition Workshop Retail 12