Simon Pont: An interview by Bob Morris
First Friday Book Synopsis
JANUARY 30, 2013
Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe.
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