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How to Become a Master Persuasive Storyteller

Skip Prichard

Persuasive storytelling is one of the most important key skills in almost every profession. As a result, we don’t understand how to take advantage of the boundless expanse of our visual memory banks as a source for quick and clear communication. Tell A Great Story. Presenting to distracted audiences is now the norm.

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Why Statistics Need Narrative In Order To Stick

The Horizons Tracker

They tested this hypothesis over three studies, the first two of which required volunteers to read a scenario whereby they had to give advice on either a bank or a holiday destination. They could use either statistical information or stories to do so.

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Squirrel Inc.: A book review by Bob Morris

First Friday Book Synopsis

A Fable of Leadership through Storytelling Stephen Denning Josey-Bass/A Wiley Imprint (2004) Nuts R Us Think about it. Who are among the greatest storytellers throughout history? Squirrel Inc.:

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Does Misinformation Start With Us?

The Horizons Tracker

The researchers were studying a Colombian government microsavings program to encourage banking among low-income Colombians and stumbled upon the role the way people talk to each other plays in the spread of misinformation. Banks were ripping them off, for example, or neighbors were being defrauded.

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Have Your Voice But Don’t Be Judgemental: An Interview with Stuart Sneer UPB Chairman

CO2

Stu’s motto is “I want to be a family owned, professionally run, community bank. There are storytellers and spreadsheet people; I’m a storyteller but need sometimes to show up as the spreadsheet guy. He has been with United Prairie ever since, working his way up to his current position as chairman of the board.

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Have Your Voice But Don’t Be Judgemental: An Interview with Stuart Sneer UPB Chairman

CO2

Stu’s motto is “I want to be a family owned, professionally run, community bank. There are storytellers and spreadsheet people; I’m a storyteller but need sometimes to show up as the spreadsheet guy. He has been with United Prairie ever since, working his way up to his current position as chairman of the board.

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Seduced by Wisdom - A Love Story

Building Personal Strength

I was impressed that her way of telling stories was more entertaining than mine, and I once asked her how she came to be such a good storyteller. Now, fourteen years later, she has abandoned her banking career and writes mystery novels full-time. She replied, “Stories invent themselves, every day.”