The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Diversity is most important for business, the economy and quality of life. I have conducted many diversity audits of companies. I have seen corporate America embrace diversity in many practices, including the workforce and suppliers. We are a diverse population, and the same ways of communicating do not have desired effects anymore. Diversity is about so much more than human resources issues. Realize that minority groups are highly diverse.

Personal Needs vs. Customer Relationships

Strategy Driven

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. Customer satisfaction is used by 90 percent of companies as a benchmark for success. But the customer satisfaction benchmark is confounding. He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Book value is not guaranteed.

Aaker 59

The Big Picture of Business – The Fatal Flaws of Corporate Thinking

Strategy Driven

Failure to benchmark results and accomplishments. Rather than embrace the kinds of Big Picture strategies advocated in this book, the addictive system seeks artificial fixes to organizational problems, such as bonuses, benefits, slogans and promotions of like-minded executives. Their only interest is in booking more new business, rather than taking care of what they’ve already got. FREE COPY of a StrategyDriven Expert Contributor book †.