Remove Benchmarking Remove Book Value Remove Diversity Remove Marketing
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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Diversity is most important for business, the economy and quality of life. I have conducted many diversity audits of companies. I have seen corporate America embrace diversity in many practices, including the workforce and suppliers. Diversity is about so much more than human resources issues.

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Personal Needs vs. Customer Relationships

Strategy Driven

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. The Powerful Role of Trust. The Sincere Company.

Aaker 64
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The Big Picture of Business – The Fatal Flaws of Corporate Thinking

Strategy Driven

Failure to benchmark results and accomplishments. Overt marketing hype led to an unwatchful marketplace… which always wakes up to the realities of business eventually. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.