Remove Benchmarking Remove Book Value Remove Early Adopters Remove Tactics
article thumbnail

Personal Needs vs. Customer Relationships

Strategy Driven

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’

Aaker 64