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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

After all, since the 1990s, the sustainability sector has grown rapidly, though at around $1 billion in annual revenues globally it is no giant. But the TBL wasn’t designed to be just an accounting tool. So why recall it now? But the bewildering range of options now on offer can provide business with an alibi for inaction.

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