Strategy Driven
NOVEMBER 12, 2012
Written 70 years ago, it’s still the benchmark book for attitude, goal setting, and achievement. How to Win Friends and Influence People by Dale Carnegie. A benchmark and game-changing book for me and millions ofother people in business. Here’s my list of must read books: 1. Swim with the Sharks by Harvey Mackay.
Strategy Driven
OCTOBER 17, 2018
These should include text, email, and social media, depending on which your customer is most comfortable with. Younger age groups may prefer to use social media while those over 40 might prefer to call customer care. The industry you’re working in can also influence the channels you choose to use. Benchmarking and Evaluating.
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Harvard Business Review
AUGUST 5, 2014
McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.
Strategy Driven
SEPTEMBER 14, 2015
Influencer of millions) Principle: Honesty is the best policy. “If The Orison Swett Marden quote: “No substitute has yet been found for honesty,” is a benchmark that everyone will read and agree with – yet very few will follow. Lewyt said that having the best product is not enough. There’s five of them. Pretty cool so far, huh?
Strategy Driven
AUGUST 10, 2015
Influencer of millions) Principle: Honesty is the best policy. “If The Orison Swett Marden quote: “No substitute has yet been found for honesty,” is a benchmark that everyone will read and agree with -- yet very few will follow. Lewyt said that having the best product is not enough. There’s five of them. Pretty cool so far, huh?
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