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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

After all, since the 1990s, the sustainability sector has grown rapidly, though at around $1 billion in annual revenues globally it is no giant. Still, market research suggests that future markets for its products and services could be huge — with the U.N. But the TBL wasn’t designed to be just an accounting tool.

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