Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. He laughed; Henry grimaced.
8 
Let's personalize your content