Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. I have no interest in creating an unwieldy bureaucracy. Managing multiple brands, running separate IT systems, setting different price structures — it would be a mess.". He laughed; Henry grimaced.
8 
Let's personalize your content