Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978. Well, we can quantify that with something called a Beyer Speed Figure , a measure of a horse's performance adjusted for track conditions.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978. Well, we can quantify that with something called a Beyer Speed Figure , a measure of a horse's performance adjusted for track conditions.

Beyer 10

Beyer Tversky Price Kahneman 10

Harvard Business Review

MAY 10, 2011

On the other hand, millions of bottles of products have had to be taken off the market — products that all promise the brand of trust — from baby medicine to Rolaids to the flagship product Tylenol. He shook up the management of J&J's consumer arm, replacing former consumer chief Colleen Goggins with a 30-year veteran insider.

Beyer 13

Beyer CEO Follow-up Reputation 13

Harvard Business Review

MAY 8, 2013

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Tony, the chief marketing officer, had suggested taking a drive so that they could talk about the integration of Beacon''s latest acquisition, VillageCar. It gave us access to a new market.

Case Study 8

Case Study Brand How To Beyer 8