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Case Study: How to Integrate an Acquired Brand

Harvard Business Review

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Henry was the senior vice president of operations. I''ve said it before, and I''ll say it again: The best path forward is to keep VillageCar separate — the operations, the branding, everything.". He waved his brand-new VillageCar card near the door handle and got in. "It

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