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Three Traps Facing New Global Leaders

Harvard Business Review

They rendered the global power of the company useless because they could no longer leverage Nestle's massive supply chain or brands. The Right Fight , by Saj-nicole Joni and Damon Beyer, (HarperCollins, 2010) is available in book, e-book and audio formats. You see everything through the new lens.

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Case Study: How to Integrate an Acquired Brand

Harvard Business Review

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. It''s going to benefit from our fleet purchasing power. He waved his brand-new VillageCar card near the door handle and got in. "It He laughed; Henry grimaced. "The