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Dream Adjusters: Why Company Leaders Also Have To Be Chief Calibration Officers

Terry Starbucker

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . Unrealistic budgets and operational goals are morale (and job) killers. Every time I was part of a bad budget it spelled trouble. When is a dream too big? When is it not big enough? When should the dream change?

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