Terry Starbucker

NOVEMBER 20, 2016

(I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . I can sum that up in three ways: 1) Dream big qualitatively, always.

BHAG 391

BHAG Company Short-term Long-term 391

Kevin Eikenberry

DECEMBER 6, 2010

These goals have been labeled by Jim Collins (and others) as a BHAG – a Big, Hairy, Audacious Goal. To be more specific, for each goal, consider setting a range of targets like this: Target A – This is a perfect world scenario, I/we absolutely want it goal. Target B – This is a big, but potentially believable goal.

Goal 184

Goal Workshop BHAG Learning-by-Doing 184

Harvard Business Review

JANUARY 22, 2015

Ending extreme poverty by 2030 is the BHAG – the big, hairy audacious goal – of our generation. ” Microfinance and other market-based interventions don’t generally reach them. While skepticism abounds, momentum is on our side, with poverty rates falling in every region of world.

Microfinance 8

Microfinance BHAG NGO Participative 8