Remove BHAG Remove Goal Remove Marketing Remove Operations

Dream Adjusters: Why Company Leaders Also Have To Be Chief Calibration Officers

Terry Starbucker

Setting the right targets and goals over the short and long terms is a fine art that requires a delicate blend of unbridled optimism and cold-eyed realism, sometimes bordering on schizophrenia. (I’ve I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) .

BHAG 311