The Empowered Buisness

JANUARY 26, 2016

QUESTION 1: What is your BHAG? BHAG stands for Big Hairy Audacious Goal , a concept introduced by Jim Collins in his book, “Built to Last.” The best definition that I seen is that a BHAG is a statement of strategic intent. Starbuck’s BHAG is to overtake Coke as the world’s leading brand.

BHAG 100

BHAG Leadership Goal Motivation 100

The Practical Leader

MAY 12, 2021

An especially exciting medical breakthrough is the development of messenger RNA (mRNA) technology now used in Moderna and Pfizer-BioNTech vaccines. ” Set Stretch Goals — “moon-shot challenges that align with the right purpose are galvanizing…encourage the out-of-the-box thinking required to achieve it.”

Development 69

Development Bureaucracy BHAG Leadership 69

Harvard Business Review

SEPTEMBER 19, 2014

The goal is to make all of the organization — not just the geeks and quants — more conversant in how to align probability, statistics, technology and business value creation. Limited ambition did a better job attracting credibility and support than BHAGs. Information & technology Leadership Organizational culture'

BHAG 8

BHAG Software Information Technology Short-term 8