Remove BHAG Remove Marketing Remove Operations Remove Planning

Dream Adjusters: Why Company Leaders Also Have To Be Chief Calibration Officers

Terry Starbucker

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . There is no reason to hold back on a 3-10 year plan from your grandest ambitions, provided that you’ve at least considered the macro conditions. Unrealistic budgets and operational goals are morale (and job) killers.

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